The process of developing a truly successful and authentic brand requires a well-integrated system of resources, strategy, skill, and collaboration. BUT - and I will die on this hill - the most powerful tool amongst them all is this.

Somewhere between intention and aesthetic lies authentic branding for your business. Here's the step-by-step guide to achieving that.

While our age of technology brings convenience and accessibility, it can also bring decision overwhelm. With an abundance of options available to you at the click of your mouse, it’s easy to feel weighed down by all the ‘what if’s’ in the brand process. Here are six frequently asked questions that I get and how I respond to them.

Logos, and more specifically, brands have been around for centuries. How else could a cattle farmer tell the difference between his own cow and his neighbors’? While the process may look different today than it did a hundred years ago, a few things have remained the same.

Your brand design should be an investment into your business, but not lead you into bankruptcy before day one. The truth of the matter is: you get what you pay for.