Frequently Asked Questions

  • Do you offer payment plans?

    Yes! For short-term projects (less than two months), we require a 50% deposit upfront and the remainder due upon completion. For long-term projects, I offer a range of payment plans that span over the course of the project.

  • How much does a logo cost?

    Our brand packages range between $3000 - $5000+ based on your business or organization’s scope and budget. It’s important to research the cost of a brand prior to starting a project. Here’s a great article on brand pricing that we love. If you’re ready to begin, fill out the project request form.

  • How much does an illustration cost?

    There are lots of factors that go into illustrations: complexity, visibility, licensing, content, timeline, etc. We generally start pricing at three tiers: simple, moderate, or complex, and add on from there based on additional needs. For example, a simple illustration used on a holiday card doesn’t cost the same as a complex illustration used on merchandise that you sell to the public as each hold different values to you, the client, as well as your audience.

  • What if I don't like the work that's been created?

    While we want every one of my clients to walk away over-the-moon about what we’ve created, the reality is that that might not always be the case. To prevent that from ever happening, we require full participation and buy-in from clients and stakeholders throughout the whole project. Nothing we present to you should ever be a surprise. This keeps us on the right path throughout the project.

  • I need a logo pretty quickly. How long does it take to have my files in-hand?

    Depending on the scope of your project and current workload, it could take anywhere from 4 weeks to 4 months to complete branding. Your brand deserves strategy, intention, and care. That being said, brand projects with less than a 2 week turnaround time will not be considered.

  • What is your hourly rate?

    Our hourly rate is $100, however, we only bill hourly about 5% of the time. The majority of projects are billed at a project or package rate based on the needs and scope of your project. You can review our packages and offerings for branding and illustrations for more information.

  • How does your process work?

    We are SO happy you asked - process is everything! We wrote a post on my process that we would love if you took a moment to read it.

  • How do I know if we're a good match for each other?

    Great question! The designer-client relationship is just that - a relationship - and it has to be a good fit. Read through our about us and process to get to know what we bring to the table. Still need more to go off of? Let’s meet! Shoot us an email at hi@houndstoothusa.com and let’s grab a coffee.

  • Do you offer design services outside of branding and illustration?

    Occasionally. While my best work is done in the world of branding and illustration, my background is in full-service design. However, we rarely offer those services to businesses that we did not create the brand for - it’s like living in an apartment with the last tenant’s furniture. It never hurts to ask, though. If this sounds like your company, contact us directly at hi@houndstoothusa.com.