About Us

Houndstooth is an independent design + illustration studio in Denver, CO

Houndstooth is a one-human team led by Courtney Caldwell.

They’re a brand designer and illustrator, a former bartender, lifelong hospitalian, and a lover of all the ways they overlap. They believe design and hospitality not only go hand-in-hand, but are integral parts of the human experience.

Our Philosophy

We help brands make a connection.

Plain & Simple:

Everyone wants to be a part of something, but also feel significant as an individual. Simply put: people want to feel seen and heard. Do you know your audience’s ‘love language’?

Our mission is to lay the framework for you to connect with your audience through intention, empathy, and reciprocity - because you’ve got goals, too!

Here’s How:

Know Yourself

Successful, sustainable businesses are driven by purpose. When you know what that purpose is — why you do what you do — the blueprints of your business start to write themselves. In our process, we find and articulate your ‘why’ so future brand decisions can be tested against it.

// Step 01

Know Your Audience

Remember the phrase, ‘When you try to make everyone happy, you make no one happy?’ That’s similar to a business. When you truly know your audience’s wants, you can show up fully with what they need. This looks like in-depth audience profiles, and convention and competitor studies.

// Step 02

Bridge the Gap

Connecting with your audience is like dating. Only when what you offer meets another’s needs and desires (and vice-versa) do you create a harmonious and mutual connection. I bridge the gap through authentic and strategic brand design to highlight your business’s purpose.