The approach for Terra Verde’s brand refresh is the same approach you would take when building a capsule wardrobe. For a brand that has existed for nearly three decades, you need a brand that stays evergreen. Like a capsule wardrobe, the rebrand was a majority intentional, classic, and strong brand elements that will act as your solid foundation for the length of the brand. We then incorporated “seasonal” items like illustrations and imagery that can go in and out of the brand when most appropriate. This keeps your brand consistent as well as fresh.